About
Reed•Joseph

Enterprise Performance Diagnostics
as seen through the lens of Competitive Focusing

Competitive Focusing

The strong consensus among business leaders today is that the most important activity a leader must be good at is “directing attention” (focus), that is asking the question, “Where do I get my highest return for the time, effort, and money I deploy?” 

Focus seems like a rather straightforward concept, but according to current research it is one of the biggest challenges CEOs face. Most current business books and articles tell you what to do once you have picked your priorities. Our strength and specialty is helping executives and their teams determine where to focus and what priorities to choose. We have worked diligently over multiple years to develop a proprietary competitive focus model powered by algorithms, which shows our clients where to focus, and we utilize the results from this exercise to design the Enterprise Performance Diagnostic Program. 

Enterprise Performance Diagnostics

In an era of vertical consulting specialists, or what we refer to as “parts specialists” (process improvement, culture, analytics, strategy, marketing, etc.), we take a different approach. 

We understand that companies are not run in parts, they operate as a whole. We have chosen a different course and positioned ourselves horizontally as enterprise specialists. We have expertise in strategy and business models, leadership and cultural environments, business operating systems, change management, and execution effectiveness practices. 

We look across all these areas using an integrated system scenario approach to assess the major drivers of the individual parts of a business. We then merge our findings into an overall enterprise-wide system to gain the most impactful controlling insights into the realities of where and what in the enterprise is propelling – or jeopardizing—the ability to perform and compete. 

We help leaders and their executive teams see their organization in a new way. You can only manage what you can see, and Reed•Joseph can help you see in a way that leads you to a more competitive and BOLD future. 

Meaningfully improve the performance of closely-held businesses and the lives of people touched by those businesses.

Getting THE Job to Be Done…DONE!

Helping leaders focus on identifying and executing their complex, high-stakes commitments, especially those commitments directly related to boldly competing their business.

Co-create solutions and help our clients execute them.

Reed•Joseph’s strategic consulting work spans more than 30 years. 

Our main focus has been on closely held businesses with revenues in the $5 million to $300 million range. 

We have also advised divisions of larger corporations such as Citicorp, Times Mirror Company, Caterpillar, and Omnicom. 

We have experience working for businesses in distribution, services, manufacturing, construction, and technology, as well as not-for-profit organizations. 

Our clients have included startups, established industry leaders, companies trying to manage unprecedented growth, companies fighting to survive, and organizations undergoing major transitions (internal or external). 

Working with organizations in many different industries and at very different stages has given us a keen understanding of the unique solutions that are required in each engagement. 

We have seen a lot and can share a lot. 

• HELPED concept and develop a scaling strategy for a client whose customer base will be increasing from 8,000 to 150,000 over the next three years. 
• PERFORMED an enterprise wide performance assessment for three businesses held by a family holding company. Purpose was to determine priorities to get each business to a new level of performance. Companies included a specialty heavy construction business, a mining company, and a general contractor. 
• PREPARED a business prior to putting it up for sale. Issues included cleaning up organizational and cultural issues and restructuring corporate ownership to pave the way for a clean transaction. Also represented the company in the M&A transaction where they were successfully sold to a public company. 
• HELPED initiate and develop an enterprise wide OKR process that directs management and associates to prioritization of projects and effective execution of those projects. 
• DEVELOPED and recommended initial framework and guidelines for a company moving along the path toward a self-governing organization. 

Our Team